The Favorite Child - 1413 Words

THE FAVORITE CHILD A Father is one of the most important identity in our lives. He protects us from all kinds of dangers and troubles, provides us with anything or everything, unconditionally. He is a mentor, a role model and a figure who provides love and support to the whole family throughout his life. A father and a son have a very special bonding as the father has been in the same shoes and thus understands one’s emotion and need more than anyone else. Growing up, I always wondered especially when it was the birthday month, if my father had more love for my sister compared to me. Whenever I would ask him the golden question he would tell me that if love could be quantified then his love for me and my sister was equal to the millionth digit. For someone who was known for his straightforwardness and honesty, his reply seemed only politically correct. My expectations for better treatment would rise every year as I grew up. I was living in a world of inferiority complex. In school my teachers would call students in front of the class and give them an opportunity to talk on a topic of choice with a motive to remove stage fright from children’s head and improving there elocution skills. As we were kids the most common topic was â€Å"My favorite person†. I always thought that everyone has a favorite person except for my father who had two favorite people ignoring the fact that my mother also had an equal percentage in the l ove distribution. If he was inexplicit, I was blatant butShow MoreRelatedBecoming A Young Child Is Not My Favorite Game2336 Words   |  10 PagesAs a young child, Follow the Leader was not my favorite game; the idea of blinding following someone who made all the decisions was not something I was ever prepared to do. And, it certainly did not bring me any enjoyment when I was forced to play. Although it seems like an oxymoron, being forced to play happened to me quite frequently in my youth and young adulthood, and later, as single mother, it seemed that was all I ever did was play follow the leader in every job I had. Boss after boss expectedRead MoreMarketing Plan For Your Favorite Cup1698 Words   |  7 PagesThe following marketing plan for Your Favorite Cup, was created using the template provided by Iowa Central Community College. Every business needs to have a marketing strategy and this includes Your Favorite Cup because Your Favorite Cup has expanded as much as it can in its current market it needs to branch out more. Five-Year Marketing Plan Your Favorite Cup Executive Summary This five-year marketing plan for Your Favorite Cup has been created by its founder to secure additional funding for growthRead MoreRebellious Children By William Shakespeare937 Words   |  4 Pages The terms â€Å"Do not speak unless you are spoken too† do not really apply in today’s society. Back in time it was seen disrespectful to talk to your parents unless you were spoken to and to have rebellious actions as a child. I would think that in the Shakespearean time these ideals were extremely unacceptable. Although I have reason to believe that rebellious children were not an issue during that time period I have been given reason to believe otherwise; based on The King James Bible. There is aRead MoreBurnside Marketing Research814 Words   |  4 Pagesor artificial), and the presence or absence of flavor bits. Seven children participated in taste tests and provided the following part-worths for the attributes. |   |Wheat/ Corn |   |Sweetener |Flavor Bits | |Child |Low |High |Sugar |Honey |Artificial |Present |Absent | |1 |15 |35 |30 |40 |25 |15 |9 | |2 |30 |20 |40 |35 |35 |8 |11 | |3 Read MoreDo Children Watch Too Much Tv1601 Words   |  7 Pageskids are being raised on it, this may lead a kid to think that sitting in front of a T.V. after school is better than going outside and playing ball. It may even lead a child into resorting to a T.V. as their only source of entertainment, which obviously isn’t a good habit to grow up on. But now that children can record their favorite shows it may lead to longer times sitting in front of a television. And video games have made it so that outdoor activities can be played inside. So I’m going to haveRead MoreAll About the Characters in Things Fall Apart by Chinua Achebe802 Words   |  3 Pagesshows how communication can be a problem that can contribute to the ruin of a once powerful society. Readers will receive a fuller understanding of the characters if they learn from the book about Okonkwo as a strong human being, Ezinma as Okonkwo favorite child, and Nwoye as Okonkwo son weak and indolent. The main character in this story is Okonkwo as a strong human being, who brought purity to his Igbo village because he defeated Amalinze the Cat in a wrestling contest. Okonkwo is a respected and influentialRead More10 Christmas Movies that Wont Turn You into a Grinch or Scrooge861 Words   |  4 PagesI consider classics are the movies that families pull out every year to watch during the Christmas season. If you prefer more recently made movies, there are many great movies that made it onto my list from the 90s and 2000s. These are some of my favorite holiday movies that I watched every year since I could understand the English language and that I still thoroughly enjoy today. #10 A Christmas Carol (2009)- This Disney animated movie is the newest version of the 1938 movie, A Christmas CarolRead MoreCommunication with Various Groups Paper1184 Words   |  5 Pagessmall child, I realized it was harder to get a lot of information regarding his favorite childhood memory. The child I interview what name Mikey. He is a seven-year-old male who is in the second grade. When asked what his favorite childhood memory was he replied, I don’t know, so I told him to think about it for a little bit, and then I will come back and ask some questions about it. When I went back to question about fifteen mins later, he then said, â€Å"I would have to say my favorite timeRead MoreEssay on My House885 Words   |  4 Pagescome alive for me. I can feel and see things that I saw when I was younger. As a little girl, I had few favorite places where I felt safe and happy. Although I’m not a child any more, I like to go back in my mind to those places where life was always colorful and joyful and when every single day was so eventful for me. I can see this day again, like a movie playing in my mind. As a child, I usually spent the mornings at the house. The house, where I grew up, was big, and it was surroundedRead MoreEssay On How Children Form And Model1067 Words   |  5 Pageschildren form, learn from a screen, and break parasocial interactions and relationships also, how children model actions and behavior. To get started a study from Calvert and Richards, 2014 that stated children develop a parasocial relationship with a favorite character through the child’s social interactions with that character. Researchers found that children can learn effectively from media persona. For example â€Å"Children’s parasocial relationships with media characters can facilitate learning† (Bond

Psychological Health And Mental Health Essay - 1164 Words

What is psychological health? I think of psychological health I think of personal mental health. Mental health is defined as â€Å"Emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine how we handle stress, relate to others, and make choices. Mental health is important at every stage of life, from childhood and adolescence through adulthood.† (What Is Mental Health? |MentalHealth.gov, 2016). Psychological health is one of the most important factors of being a fully healthy person. Often times to maintain a healthy mind, body, and soul, we have to main regular check ups, eat properly and seek medical attention and counseling when needed. With respect to the counseling profession, mental health is a necessity that doesn’t get a lot of respect. As we know counseling has a negative stigma attached to it. We have to continue to get the message out that it is more than okay and often times necessary to seek help and counseling. There is no shame in getting the help needed and knowing that something is wrong. The strongest people are the ones that need help and get it, even though they may be nervous or embarrassed. On he contrast, shame comes from having a mental health issue and not getting the help that is needed to help deal with the problem. Often times pride gets in the way and help is refused. In some cultures it is believed that they can pray away any issues, and many prefer to handle issues within the family. ForShow MoreRelatedPsychological And Psychological Aspects Of Mental Health1951 Words   |  8 PagesMental Health- Normal or abnormal. Mental health is described as a state of emotional and psychological well-being in which an individual is able to use his or her cognitive and emotional capabilities, function in society, and meet the ordinary demands of everyday life. The impairment of behaviour in psychological and interpersonal disciplines in daily life are some of the aspects that are more likely to be considered as a sign of abnormality. Another aspect of abnormality in society is that whenRead MoreMental Health : A Psychological Disorder922 Words   |  4 PagesMental health is an issue which many individuals quietly struggle with in their daily lives. Psychological disorders, although extremely common, are often misunderstood by those who are not educated on the subject, even those who may be suffering from a mental disorder themselves. According to the 13th edition of the textbook Abnormal Psychology (Kring et al., 2015), a psychological disorder is defined as a clinically significant behavioral or psychol ogical syndrome or pattern that impact a personRead MorePsychological Research On Mental Health1923 Words   |  8 PagesPsychological research has had a fundamental impact on mental health in the UK, for instance, it has ignited new treatments and made the practices of organisations like the NHS more efficient. However, some may critique the impact research has actually had, for example, the change that has actually occurred because of research. Looking at the impact of research is vital because surely one of the main aims of research is to positively benefit patient’s lives. It means changes in the practices of healthRead MoreEmotional And Psychological Mental Health Essay1071 Words   |  5 PagesOver recent years’, emotional and psychological mental-health has become the biggest issue facing college students, today, because of increasing self-induced pressure, which, is causing more college students to experience frustration in athletics, suicide, failing grades, and more. â€Å"In October 2015, 69.2% of 2015 high school graduates were enrolled in colleges or universities† (â€Å"U.S. Bureau of Labor Statistics†). This large percentage of incoming new freshman have to learn and adapt to college lifeRead MorePsychological And Mental Health Response Essay1803 Words   |  8 PagesDescribing a psychological or mental health response following exposure to a traumatic event has become an unachievable goal since there is no response to it. It is apparent that there are individual differences in resilience and risk factors that play a crucial role in response to potentially traumatic event and prevent a description of a response to an event that would affect people uniformly. During the course of a normal life span, most people at different times in their lives are confrontedRead MoreThe Psychological Effects Of Abortion On Mental Health1524 Words   |  7 PagesVarious studies have been conducted to show the psychological effects following an abortion. According to the results some women experience depression and anxiety. These psychological effects reflect on several factors. Abortion may relieve stress by ending an unwanted pregnancy, but the event itself may simultaneously be experienced as a stressor causing anxiety grief, guilt, despair and anger. These factors could lead to depression, as feelings of powerless, anger and self-condemnation are emotionsRead MoreMedical And Psychological Treatment Of Mental Health1141 Words   |  5 PagesThere is a severe lack of understanding about mental health throughout many communities throughout the country. Because of this, many people do not accept the fact that mental illness is a genuine struggle that many people face on a daily basis and, as a result, most do not understand how widespread it is, particularly for adolescents. According to recent research, 10-15% of teenagers have experienced some symptoms of depression, roughly 20% percent of teens will experience depress ion before theyRead MorePsychological Perspectives On Mental Health Disorders1728 Words   |  7 PagesAccording to the world heath organisation (2010) â€Å"health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity†. When looking at the aspect of health most people will mention characteristics of physical health yet fail to include mental health. Psychological perspectives are the different ways in which psychologists look at individual’s behaviours, thoughts and feelings. Although some of the psychological perspectives are very different while othersRead MoreMental Health Records : Psychological Issues848 Words   |  4 PagesThe claimant was a 15 year old boy who alleged disability because of psychological issues. His mother reported that the claimant was attending school and was receiving special education services. He did not participate in any community or school activities. He was taking psychotr opic medications for behavioral problems and attention deficit hyperactivity disorder (ADHD); however, when he was not compliant he had problems at school. The mother indicated that the claimant had recently started counselingRead MoreMental Health Issues Impacted By Psychological Stress2105 Words   |  9 PagesHealth is an essential and important matter that the individual, collective and authorities of a country understand is central to our well-being and because of this significance a great deal of time and finance goes into its maintenance or restored state. However degrees of discrepancy occur as individuals, societies and governments have different views towards health that affect how we treat an illness and who we seek help from. Now, generally, Canadians recognize that the country employs a biomedical

Strategies for Teaching English Language Learners Essay

English Language Learners (ELL) require appropriate education in the English language. Reading, writing, listening, pronunciation, vocabulary, and grammar are important for an ELL student to learn. Educators should use individualized lesson plans that will cater to each student’s abilities and knowledge of the secondary language. An ELL classroom is formed with students who do not have the capability to speak or read English fluently. These students are unable to participate in a mainstream classroom without some type of help. The ELL classroom will give students more time to practice English. Comprehensible Input Comprehensible input is academic learning messages. An ELL student must participate if they want to learn the material.†¦show more content†¦Specific feedback is necessary on areas that need to be mastered and areas needing improvement. Check the student understanding during the lesson and at the end of the lesson provide specific feedback to help the student succeed. Grouping Structures and Techniques Before implementing grouping in an ELL classroom, there are three things that need to be thought about â€Å"the teaching context, the teaching content and the individual learner† (Mustfa, 2002). After the decision to use grouping has been made an educator must figure out what outcome they want from their students. ELL educators should view grouping as a good technique. According to Mustfa (2002) educators â€Å"can begin with the process of information gathering, by looking at their teaching context, reviewing their teaching content and by getting to know their learners individually. When all this information is taken into consideration, the teachers will be ready to make effective decisions with regard to the process of grouping for teaching and learning activities in ELL classrooms.† Some researchers believe that grouping ELL students is an ineffective technique. The ELL students will be less likely to speak English if they are grouped together. These students will speak to each other in their native language and have no reason to speak to another in English. There are many techniques that can be used in a group setting. BuildingShow MoreRelated50 Strategies For Teaching English Language Learners1257 Words   |  6 Pages Book Review: 50 Strategies for Teaching English Language Learners Name Affiliation Date Book Review: 50 Strategies for Teaching English Language Learners Introduction Fifty Strategies for Teaching English Language Learners, Third Edition has been co-authored by Adrienne Herrell and Michael Jordan. It provides various methods that classroom teachers can apply while teaching the English language learners. Examples found in the book illustrate how both students and teachers canRead MoreTeaching And Learning Strategies For Teaching English Language Learners4159 Words   |  17 Pagestool and/or technology-program in primary classrooms for teaching English Language Learners was conducted. The search produced 476 potential studies, of which the most recent 6 studies that met inclusion criteria were selected. The results of these 6 studies were Introduction English is one of the most important languages spoken around the world; so much so, that several countries whose native language is not English are integrating English education in their school systems. These educational trendsRead MoreInstructional Strategies for Teaching English Language Learners Math1811 Words   |  8 PagesInstructional Strategies for Teaching English Language Learners Math EDU 534: Diverse Family Structures October 10, 2012 Abstract This paper investigates and examines the needs of English Language Learners (ELL) in our classrooms today. It defines who they are, gives statistics at three different levels, nationally, statewide and at the school level. A few general concerns about ELL are discussed and also some positiveRead MoreBilingual Education Is Effective Teaching Strategies For English Language Learners1265 Words   |  6 Pagesfiled of English Language Learning. To gain more insight from a professional standpoint, I have had the honor to interview the coordinator of an afterschool program for immigrant children and families, where I have been doing my service learning for the past two years. The program coordinator’s beliefs are unanimous with the four literature review findings that using paired reading, gesture, and providing bilingual education are effective teaching strategies for English Language Learners. FurthermoreRead MoreEdu-230 Teaching Strategies in Second Language Acquisition for Engl ish Language Learners649 Words   |  3 PagesTahra Meshell EDU230 October 10, 2015 Jamie Morris EDU-230 Teaching Strategies in Second Language Acquisition for English Language Learners Scenario 1: An elementary-aged student is an English language learner. The student is comfortable (low affective filter) trying new words and linking words together, but is not pronouncing the words correctly and/or putting words in the correct order (syntax). Development stage of second language acquisition and rationale for your choice: This scenario isRead MoreEnglish Language Vs. Foreign Countries Essay1186 Words   |  5 Pages[Date] English Language Education in Japanese Schools Introduction Teaching a second language always has its unique challenges, unlike teaching other subjects, in which instruction is in the learners’ first language. English, being an international language is taught across, most, if not all modern day nations. It is not only important for personal communication and professional growth but also for socialization in a world that is increasingly globalized (Fujimoto-Adamson, p. 259). English languageRead MoreElls Essay1006 Words   |  5 PagesUsing Strategies to Increase Oral Language Development for ELLs In recent decades, the United States has seen a dramatic increase in the diverse population, especially with English-language learners in the education system. English-language learners are students who are unable to communicate fluently or learn effectively in English. These students come from a non-English speaking home or background and require specialized instruction in the English language and their academic courses. Educators useRead MoreCapstone Essay1044 Words   |  5 PagesExplain how understanding specific English language learners needs guided the choice of instructional strategies to support the content and language learning. It is essential to understand English language learners’ needs because ELL students face the combined challenge of learning all the academic content as other students, while also learning the language of instruction. With the rapid growth in the size of the ELL student population in the U.S., teachers who are effective recognizes ELL studentsRead MoreThe Approaches And Practices Of Language Teaching Essay1327 Words   |  6 PagesApproaches and Practices in Language Teaching Communicative Practices in Language Teaching What is communicative language teaching (CLT)? Brown (2014, p. 236) offered the following four interrelated characteristics as the definitions of CLT: 1. CLT helps students develop the four competences instead of merely focusing on their linguistic competence or grammatical competence 2. CLT enables learners to use the language for meaningful purposes in authentic situations. Learning language forms are not the aimRead MoreThe Effects Of Listening Strategy Instruction On Learners Autonomy Of The Iranian Efl Learners1049 Words   |  5 PagesIn the process of teaching English, listening strategy instruction as one of the language learning strategy is the missing piece of the puzzle of most language teaching classrooms. This is more obvious when most learners criticize about their ability in listen appropriately. In fact, language learners do not know the nature of listening, how to improve their listening, and how to overcome the listening comprehension problems occurring while listening. Because of insufficient researches in the field

Strategy and Leadership of Organisation

Question: Describe about the Organizational Strategy and Leadership Answer: Introduction: An organization is always defined by its mission, goals and objectives that need to be clearly provided in the organizational context. It should be clearly understood in terms of its business which is provided by the organization. Organizational Strategy can be defined as detailed assessment of tasks that is to be done and that has to be assimilated with proper planning and executing the plans thereof. There has to be a strategy that could state a benchmark for organizational effectiveness. Organizational strategy also involves implementation and evaluation of the strategies and to build on the weaknesses thereof (BusinessDictionary.com, 2015). Organizational strategy helps to achieve the objectives of an organization and also allocates resources to implement them. Leadership is a part of the Human Resource aspect where a leader takes initiatives to build on the accomplishment of task. A leader is a person who is followed in an organization by other employees. A leader has the ability to understand organizations strategic goals and can link daily performance to long term perspectives. A leader should also possess the ability of developing strategies to support the mission of the company (Jstor.org, 2015). Company profile of APPLE: Apple Inc. is a leading mobile communications company that was initiated in the year 1977 on 3rd January by Steven Wozniak and Steven Jobs. This company basically deals with designing and manufacturing of mobiles, personal computers, laptops, media devices, software services, peripherals. Some of its products include iPod, iPhone, iPad, Mac, Apple Tv and other software applications based on OS and iOS. It also provides with various accessories and service support offerings. The company is headquarterd in Cupertino, California. In 1980 Apple II was introduced in the market for higher prospects in the market. Apple was tried to come up with Apple III but it failed because it could not compete with IBM. Apple was the first company to launch mouse driven computer called Macintosh. But it could not perform well and Apple lost its hold from the market (Apple, 2015). In 1998 Apple launched a new computer called IMac which gave a huge impact to the company and sold 800,000 units within five months instantly. Later on they came up with digital music player called Iphone. Today Apple has 317 retail stores that consist of 233 stores in the US and 84 stores across other parts of world. It is also drawn that Apple consists of 34300 full time employees through Apple 2010 Annual report. Analyzing Business Strategy and External Environment When we discuss about an organizations business strategy we discuss about the progress, faults and success of Apple Inc and evaluate them on the basis of SWOT analysis. SWOT Analysis: Strengths: This relates to the capability of the company of using its resources, products and capabilities effectively in the market environment. One of the biggest strength of Apple is that it has able to position its brand name globally in the market in spite of presence of tough competition from the challengers. Apple has positioned itself to be the only brand developing products that are updated with latest fashion and technology. For example it introduced mobile iPhone , MAC and Ipad and Ipod in this industry. Apple is one of the companies that provide original hardware in the market for manufacturing its own products. This company develops its own internal subparts and other components to launch a product in the market. Apple cater to receive high customer satisfaction because of delivering very high end products in the market. Apple works with a strong Research and Development team (RD) who uses eco friendly techniques to develop a product. Inspite of highly priced the company has a strong preference in the minds of its customers who are loyal to the company. Weaknesses: There is a tough competition in the market from its competitors who are producing similar tablets, mobiles and computers. Therefore it is a weakness for the company that they have to deliver their best and maintain consistency. The company also failed to promote two of their products, one is Mac Mini and the other is Apple TV. Even it is a weakness that Iphone mobile is a single network operator gadget in this industry. Pricing is a very important aspect for Apple as all customers cannot cater to premium rated products for luxury means (Jurevicius, 2015). Opportunity: One of The biggest opportunities for the company is that the company is under telecom sector which in todays world is constantly growing and developing. Thus it helps in creating high demand for its products and services. Apple has taken initiatives to launch eco friendly and energy saving products in the market. Apple has also introduced new line of products in the market for price conscious customers. Intel chip has been introduced with operating system to develop iTunes and music player technology to venture into the software technology as well. Threats: Apple is facing enormous threat from its competitor like Dell, IBM, Samsung, HTC, Nokia etc in Indian and international markets as well. The company is also facing a threat of substitute products because taste and preference of the consumers are changing rapidly. Introducing new regulations and rise in the rate of trade barriers are also imposing threats to the company as a whole. There is a chance of global recession which can leverage as a threat to the company. PEST factors of Apple: Political: Half of the companys sales of their products and services come from America. We can infer that there are bad political relations between US and other countries which could provide bad output to the company. It was concluded that 52% of sales were not within America. Also we know that Apple produces many of its products which is not within USA. There were issues of political conflicts among places like Korea, Ireland, and China etc. Economic: UK has the worlds economic power in terms of prices going high and low. Therefore Apple got the added advantage with three main important factors: recession, currency and inflation. Customers gave low importance to Apples products because it was highly priced and catered to business level people of the world who could afford them. Also the value of US dollar keeps on fluctuating in the market therefore the economic effects on the company can be minimized. The economic depression can also pose an impact on the sales turnover and it could hinder the improvements of the company as a whole. Apple could increase its revenue only because the prices of dollar have gone down in current market scenario. Socio-Cultural: With globalization Apple has been able to socialize itself around the world. Today because of latest technology Apple has able to withstand its current position as one of the leading brands in the market. Apple has also penetrated its brand into the music segment and cyber world which is a very essential part in everyones life. There are classic examples of leaders from all over the worlds who portrays Apple as a class apart brand in individuals mind. Also recently the purchasing power of people have gone up which have shifted the peoples preference over Apple most likely. Thus Apple is considered as a status symbol in todays world (Ukessays.com, 2015). Technological: Apple needs to keep its pace along with its competitors and continuously upgrade their products with the latest technology. Over the past years Apples technologic al environment has synonymously increased in the globalized market. Today people give more preference over the latest modern gadgets and this factor is continuously encouraging the competitors for further improvement and Apple is doing so. Moreover Apple is sitting with most strong Research and Development team which no other brand has. There are well known engineers, technical personnel and IT professionals associated with this brand since years. Leadership and People Theories: Leaders associated with this company are considered to be major risk takers. They have the vision to account for companys profitability and hold a strong presence over emotional stability. They are adapted to change and are very highly focused in their work and open to experience such challenges easily. They are passionate towards their work and are fully dedicated to give best to the company. Analyzing the resources and capabilities of the company: The company discussed upon has a very healthy bunch of resources. Apple Inc. has many resources tangible as well as intangible. The resources that accounts for tangible resources are:1. The Human Resource: The human resource of the company comprises of the world class people with a great deal of experience as well as expertise in the job. Apple is known for its excellent design and its innovative and creative engineers.2. The hardware: The hardware that they use in their gadgets have brilliant show and its beauty adds to the value of the software that they use.3. The Software: Apple is known for the sophistication of its software, which is not available anywhere in any product. The software is of immense quality and has a long lasting feature without any corruption.4. Retail stores: Apple has many stores worldwide; these stores carry forward its reputation and make it more popular amongst the customers (Inc.com, 2015).Intangible Resources:1. Expertise of the employees: The employees of Apple Inc. are world-class engineers and developers who have innovation and creativity in mind. They design all the products in such a fashion, which can never be created by any other company. The company takes the pride of being the seller of the most beautiful gadgets in the world.2. Powerful Brand image: The name of the company is its biggest asset. The company is known in every nook and corner of the world. It is matter of high pride to own a Apple gadget.3. Customer Database: Customer is a matter of high priority to the company. They take care of the employees and maintain a strong database. They have outsourced the customer care facility available to the customers. So that the queries of the customers are solved very easily and they dont face much problem with the product.4. Unique design capability: As mentioned above the company manufactures very stylish and strong gadgets. These gadgets are well known in the world for their unique designs and these are why they have cult customers. These customers do not buy any other product once they start using Apple gadgets.5. Cash: The gadgets are the most expensive gadgets in the market. It is as if they sell value, some sort of state of art, which has no match with any other gadget. The company has generated huge revenue in the last one decade. The buying capacity of the people has increased and luxuries are dwelling in all sections now. People tend to buy products that are more luxurious and maintain standards. The internal capacities of the company: These threshold internal capabilities have made Apple the most desirable product in the market. In the absence of these capabilities, it is impossible for any company to exist in the market. Apple has the smartest engineers of the world. The unique style of the ex-CEO and founder of the company Mr. Steve Jobs has curved a different way to manufacture the products. The products are not only very beautiful but also very competent. The company itself designs the software. The engineers have produced products like OS X operating system. The products like iphone and ipod exploded in the market, the Macs are the excellent personal computers in the world. The Apple app has more than 300,000 applications in the app store. Apple store located anywhere are its distribution centres as well as they act as advertisements. The stores are wonderful place and they bring the best to the customers. Apple retail stores are the main sources of their success. Competitive edge of the company: The unique capabilities make the company gain an edge over other companies in the market. Other resources matter to the company but the core competency of unique designing makes Apple very desirable in the market. They target upper segment of the market who can afford it. Apple has its prime focus on the quality and demarcation for attractive products. The functionality of the products goes through many tests and the company spends a lot of capital in Research and development. Innovation with quality is the main objective of the company. Some years back Motorola, Nokia, Samsung acquired the cell phone market, but when Apple hit the market with its innovative products, the shine of all other product faded away. Apple creates more value to its customers and enhances the market growth with its product and services (Contents, 2015). Acquisition and Alliances of Apple Inc.: Apple has acquired as many as 21 companies till now. The companies that it acquires are mostly software companies. The company believes in developing technology within the house and takes no risk joined with integration of other companies. It is necessary for the company to believe in acquisition because they are producing more technologically advanced products. The reasons of strategic alliances of Apple are to gain knowledge from its competitors, managing the risks involved and to exploit the economies of scales. Apple also has its alliance with ATand T in the production of the Apple iphone. There were risks involved in the alliance of maintaining secrecy but the companies took the alliances and the market exploded with those beautiful and mind blowing phones. Market also saw the strategic alliance of Apple and Microsoft in developing software for Mac books on which Apple offered to put internet explorer to its computers. Apple also has its alliances with Intel for their core proce ssors into their products. It was for those customers who preferred Intel over windows processors. In the year 2004, Apple started its alliance with Hewlett Packard and developed software for its ipods. That software is itunes (Merriam-webster.com, 2015). Conclusion: After doing this intense study on the competitive strategy of Apple Inc. it is seen that the company does every possible function to make the product look very beautiful and technologically advanced. These products are much received and it has an inbound capability to produce cult customers. These customers do not go to any other product in the market once they start using the apple products. The apple product is a chain of values that are sold in the market. People are ready to buy the product with a high value, much more than all other competitors product. The customers find a satisfaction that no other product can deliver. The deliverance of the product is so high that it serves more than what is expected. Meeting the customer`s expectation is what the company does. The high end products of apple are targeted for the esteemed class of the society who are ready to pay the price for its functioning. The future of the company is assumed beautiful and successful. It has many alliances and acquisitions that have helped to come up with some of the best and innovative products of the world. The best part of Apple is that it believes in learning, learning with every pace. The company does not believe in stagnancy and is always in motion of its development. The development of Apple Inc is motivated and influenced by the leadership of its Ex-CEO and founder Mr. Steve Jobs. References: Apple, (2015).Apple (India). [online] Available at: https://www.apple.com/in/ [Accessed 18 Feb. 2015]. BusinessDictionary.com, (2015).What is organizational strategy? definition and meaning. [online] Available at: https://www.businessdictionary.com/definition/organizational-strategy.html [Accessed 18 Feb. 2015]. Chandler, A., Hagstrom, P. and Solvell, O. (1998).The dynamic firm. Oxford: Oxford University Press. Contents, S. (2015).Strategic Analysis of Apple Inc. Table of Contents. [online] Academia.edu. Available at: https://www.academia.edu/7023858/Strategic_Analysis_of_Apple_Inc._Table_of_Contents [Accessed 18 Feb. 2015]. Inc.com, (2015).Welcome to Inc.com. [online] Available at: https://www.inc.com/welcome.html?destination=https://www.inc.com/karl-and-bill/3-strategies-to-adopt-from-apple.html [Accessed 18 Feb. 2015]. Jstor.org, (2015).Organizational Strategy, Structure, and Process on JSTOR. [online] Available at: https://www.jstor.org/stable/257544?seq=1#page_scan_tab_contents [Accessed 18 Feb. 2015]. Jurevicius, O. (2015).Apple SWOT analysis 2015 | Strategic Management Insight. [online] Strategicmanagementinsight.com. Available at: https://www.strategicmanagementinsight.com/products/swot-analyses/apple-swot-analysis-2014.html [Accessed 18 Feb. 2015]. Merriam-webster.com, (2015).Definition of Acquisition. [online] Available at: https://www.merriam-webster.com/dictionary/acquisition [Accessed 18 Feb. 2015]. Ukessays.com, (2015).PESTEL five forces and SWOT analysis of Apple. [online] Available at: https://www.ukessays.com/essays/marketing/pestel-five-forces-and-swot-analysis-of-apple-marketing-essay.php [Accessed 18 Feb. 2015].